12th December, 2006 Macau

The Father of Bungy Jumping, AJ Hackett, and popular artiste, Edison Chen, announced at a press conference today that they will be attempting to break two Guinness World Records on December 17, 2006. At the event, the two challengers signed a "Challenge Acceptance Declaration" under the witness of the Chairman of Macau Tower, Ms. Pansy Ho.

The Father of Bungy Jumping, Mr. AJ Hackett will be breaking his own Guinness World Record, "The Highest Bungy Jump from a Building", which he achieved in 1998. Mr. Edison Chen will represent Macau Tower in the inaugural jump to bid for "The World's Highest Bungy Jump Facility".

Two Guinness World Records about to be borne

The current listed record, "The Highest Bungy Jump from a Building", is held by AJ Hackett. The attempt was made in 1998 in New Zealand, from the Auckland Sky Tower, when AJ Hackett made a daring plunge of 180.1 metres. This time, AJ Hackett will be leaping from a platform located 233m high, and will not rebound until he reaches 14m aboveground. Total length of fall will be approximately 219m, at a speed of up to 200km/h. Upon completing this, the attempt will enter the Guinness World Records, surpassing the old record by 39m.

The second jump will be performed by Edison Chen, marking the inaugural jump for the new adventure product at Macau Tower. Our guests will be jumping from the same platform at 233m high, but will rebound at 30m aboveground. The product will be enlisted as the "World's Highest Commercial Bungy Jump Facility". This will become the second world record held by Macau Tower, with the first being the SkyJump, which was successfully enlisted as the "World's Highest Commercial Decelerator Descent".

The Beginning of Bungy Jump

Bungy Jump was originally invented by the Vanuatu from the Southern Pacific Islands, and was performed as a ritual celebrating adulthood. It was then introduced to England and the United States, and was finally made popular via New Zealand. In 1987, AJ Hackett made a "Jump to Fame" from the Eiffel Tower in Paris, and this marks the true beginning of modern bungy jumping. From then on, AJ Hackett popularized the sport to the world, and have since set up Bungy outlets in many countries.

AJ Hackett has been working with the Shun Tak Group for over 4 years, and Macau Tower is the only outlet in Greater China. Since the summer of 2002, AJ Hackett has designed over 10 unique adventures for the Macau Tower, which includes the Skywalk X, Mast Climb and the Guinness World Record Bungy Jump, bringing immense fun and excitement to locals and tourists alike, offering them an alternative form of entertainment to what Macau has to offer. Coinciding with the 5th Anniversary of Macau Tower, the product will be opened to the public on December 19, 2006. It is expected that adventure-seekers from over the world will make the pilgrimage to Macau Tower and experience this ultimate challenge!

Product Information

Price:
MOP$888 (Includes limited edition T-shirt, certificate and membership card)
Launch Date:	December 19, 2006 (Tuesday)
Opening Hours:
Monday to Friday	11:00am to 7:30pm
Saturday, Sunday and Public Holiday	10:00am to 7:30pm

 

For more information, please visit the following website:
AJ Hackett www.aj-hackett.com
Macau Tower Convention & Entertainment Centre www.macautower.com.mo

Media Enquiry:

Shun Tak Holdings Ltd.- Group Marketing Department
Twinkle Ling	Senior PR and Communications Executive	Tel: +852 2859 8657
Karen Lee	PR and Communications Manager	Tel: +852 2859 4823