16th February, 2010 Macau

Macau Tower Charity Walk 2010 - an annual charity and New Year celebration event organized by Macau Tower has concluded today in happiness and great success. Symbolizing "reaching for new heights" in the coming year, the charity walk takes place at Macau Tower on the 3rd day of every Chinese New Year, and has become an annual family engagement for locals and visitors.

Macau Tower Charity Walk attracted more than 1,200 participants in the previous year, the organizer hopes this year's will once again be a record-setting success. Full-course tower-climbers took the lead at 10:30am to challenge Macau’s tallest building from ground floor to the observation level on 61/F, followed by half-course participants who started from 38/F at 2:00pm. Sponsors for today's event include Macau Coca-Cola Beverage Co Ltd., Choi Heong Yuen Bakery, The Macao Water Supply Co. Ltd. and TurboJET. The Provisional Municipal Council of Macau (IACM), Macau Red Cross and AJ Hackett Macau Tower have together provided enormous support to make this year’s event a success.

The charity walk was inaugurated by the Lucky Tiger, the Fairy of Prosperity and guests of honor including Macau Tower's representative – Senior Associate Director of Marketing, Shun Tak Holdings Limited Mr. Vincent Tung, Executive Director for The Macao Water Supply Co. Ltd. Dr. Felix Fan Xiao-jun, Managing Director for Choi Heong Yuen Bakery Mr. Alan Wong and Director for Macau Red Cross Mr. Samuel Mak.

The annual charity event attracted participants of all ages, each climbing in excitement towards the highest point of Macau with the hope for a highly prosperous and blessed new year, the 2009 winner Mr. Americo Augusto De Assis managed a back-to-back victory this year. After the completion of their charity climb, all participants received gift packs that included reusable shopping bags given away by The Macao Water Supply Co. Ltd., TurboJET $50 cash coupons, a selection of traditional festive snacks from Choi Heong Yuen Bakery, Bonaqua mineralized water as well as Macau Tower fortune couplets for a fruitful celebration at the start of the year of the Tiger.

In celebration of the 10th anniversary of the Macau S.A.R., Macau Tower is also offering to Macau citizens participating in this year's charity walk a special rate of MOP$98 for a New Year's walk-around at AJ Hackett's Skywalk X. The occasional offer was an opportunity not-to-be-missed for many participants, a vast number of them have opted to place photos taken today in the "Joyous Celebration Time Capsules", which along with wishes made for the year of the Tiger will be preserved at Macau Tower until year 2014.

Visitors were also encouraged to help those in need at the start of a new year, by donating to charity at collection boxes placed at the Tower during today's event. A local family interviewed said after completing their session, "This is our first time taking part in the Macau Tower Charity Walk. It is very meaningful to have a New Year walk-around at the Tower with the family, and to educate our children the joy of giving. It is a Chinese tradition not to visit friends or relatives on the 3rd day of every New Year, we all loved what we did today and decided to make it a regular family event in years to come!"

For the official photos and more information on Macau Tower’s activities, please log onto Macau Tower's website www.macautower.com.mo, or contact the Corporate Communications Department.

Corporate Communications, Shun Tak Holdings Limited
Benjamin Tang	Assistant Manager, Corporate Communications	Tel: (853) 6623 3148
Michelle Chow	Corporate Communications Assistant	Tel: (853) 6646 2094