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Beyond the Tower
 
1st March 2002, Macau SAR

Macau Tower:
The region's most exciting new MICE venue is also a unique tourist attraction

Macau Tower, soaring 338 meters above the city, is the 10th highest freestanding tower in the world and the 8th tallest in Asia. Inaugurated on the second anniversary of Macau's handover in December, 2001, the Tower, owned by Sociedade de Turismo e Diversoes de Macau (STDM) and operated by Shun Tak Holdings, is more than just the region's newest large-scale venue for high end MICE events. It is also a stunning leisure and tourism complex. Unlike existing conference and exhibition sites in Macau and elsewhere in the Asia Pacific region, Macau Tower incorporates:


  • a unique venue with breathtaking panoramic vistas
  • ample space for business and social events
  • an entertainment and recreation center, and
  • an upmarket retail area

  • An unforgettable experience

    Three high-speed glass-fronted lifts whisk visitors up to the outdoor observation deck, with its outdoor cafe and breathtaking views of the city, the South China Sea, and the nearby Pearl River Delta region from a height of 233 meters. On the AJ Hackett Skywalk, a unique Tower feature, spectators can take a hair-raising stroll on a metal grid 216 meters above the ground. Also slated to begin operations is the Iron Walk, also a product of the joint venture between Macau Tower and AJ Hackett, which, like the Skywalk, boasts a 100% safety record over all installations worldwide.


    Everything for an event in one place

    The 338-meter tall tower, built at a cost of more than one billion Hong Kong dollars, can accommodate a wide variety of events, and conference attendees have a rich variety of after-hours leisure and dining opportunities close at hand before, after, and during meetings:


  • meeting halls ranging from 252 square meters to nearly 2,000 square meters in size for events such as conferences, corporate meetings, and training seminars,
  • a 500-seat theater equipped for cinema screenings with hydraulically operated orchestra pit that can host even the most spectacular productions.
  • the outdoor plaza, a family-style attraction with a 13-meter handcrafted carousel and historic caravel, a scale replica of a pirate ship, complete with cannon and treasure aboard to delight the young at heart.
  • a variety of restaurants, including the 360 Cafe revolving restaurant and al fresco waterfront cafe, and others offering Japanese, Chinese, Portuguese and international cuisine.

  • Transport and accommodation for groups conveniently arranged

    In addition to planning and making in-house arrangements for events, Tower staff can coordinate directly with their colleagues at STDM and Shun Tak Holdings sister companies to provide contacts for hotel and transportation bookings directly or to offer lists of available hotels and transportation links. This means meeting planners can quickly and easily finalize details for upcoming events with a minimum of contacts.


    The very best of Macau SAR

    The Tower not only offers planners capacious indoor areas for conferences, exhibitions, and seminars with state-of-the-art audio-visual and other technical facilities and in-house catering; it also showcases the best Macau has to offer.


    Some of the city's oldest and most beautiful landmarks in the historic Barra section are just a short walk from the complex, and now can be seen from the Tower complex from an entirely new vantage point. Public transportation is easily accessible at the main entrance, with quick connections to all parts of the city.


    One example of the creative possibilities the Tower offers to event planners was a fashion show held by Chanel Hong Kong in the Plaza for 900 invited guests shortly after the Tower's opening. Catwalks were set up on the waterfront Plaza, the entire base of the structure was wrapped by decorators, assisted by local craftsmen and workers recruited by Tower staff. Local caterers were on hand to ensure the complete success of this unique event.


    -- End --

    For more details:
    Visit the Macau Tower website at www.macautower.com.mo or contact:

    Ms. Daniela Grendene, Director of Marketing
    Telephone: (852) 2859 3429 Fax: (852) 2857 7181

    Ms. Cristina Kuok, Communications Manager
    Telephone: (852) 2859 4749 Fax: (852) 2857 7181